You have been making entertaining, interesting, and short videos for TikTok.
Since you're here, it's likely that you have access to the live feature, which you've been enjoying.
You are moving closer to becoming a TikTok influencer as your following increases.
This article will teach you how TikTok's business model works as well as 5 ways to make money from your TikTok Live streams:
- Join the Creator Next on TikTok.
- Get Live Gifts.
- Receive sponsorship offers.
- Sell Your Products.
- amplify affiliate products.
- Start Your Own Live Streaming Platform as a Bonus.
Let's get started.
How to Make Money on TikTok with Creator Next
Before discussing how to monetize your TikTok live streams, we must first discuss Creator Next.
To gain access to all of TikTok's monetization options, you must sign up for Creator Next. It's intended to support content creators in building their communities and making money off of their work.
In order to be eligible for Creator Next, you must:
- aged 18 or older (or 19 in South Korea and 20 in Japan).
- the U.S., the U.K., Germany, France, Italy, or Spain.
- possess at least 10,000 followers.
- have 3 videos that were posted in the last 30 days.
- possess a minimum of 1000 recent views.
- Possess a Pro Account.
- You need a verified PayPal account in order to be paid.
TikTok Creator Fund: What is it
Okay, that was Creator Next. What precisely is the TikTok Creator Fund, then? Along with Marketplace and Live Gifting, it is one of the monetization features that are unlocked.
- For the Creator Fund, you must have a minimum of 10,000 followers and 100,000 recent views. According to reports, creators earn between 2 and 4 cents for every 1000 views.
- You must have at least 100,000 followers and 100,000 video likes within the previous 28 days to access the TikTok Creator Marketplace. Once you're in the marketplace, you can view open campaigns from brands and submit an application for them.
- During a live stream, your viewers can send you virtual gifts, much like on Twitch.
Take note that the total number of TikTok videos that must be viewed to meet the requirements.
Live views do not count toward total video views, but engagement on live videos can help with your TikTok algorithm standing, claims K.M. Robinson, a social media trainer and TikTok expert.
Therefore, you must have access to Live Gifts if you want to profit directly from your live streams.
Receive live gifts from your followers
This is how it goes:
- Using actual money, viewers purchase coins.
- They can purchase virtual gifts with coins.
- Then you will change these coins into diamonds.
- Then, diamonds can be exchanged for actual cash.
Here is a brief explanation:
- $1 = 100 coins.
- 1 diamond = 2 coins.
- 1 diamond for 200 (value of money you can redeem).
The Live Gifts feature must be enabled in order to...
- 1000 followers are required.
- Having an active TikTok account is a requirement.
- An account that is at least 30 days old is required.
and must adhere to all societal rules.
For creators who enjoy going live, Live Gift is a thrilling opportunity. To meet the requirements, though, you'll have to jump through hoops.
Organize sponsored live streamings
Securing brand deals and partnerships is your next best option if you've been live streaming frequently but are still waiting to be eligible for Creator Next and Live Gifts. Here, companies pay you to host a live stream and promote their product.
A few instances of live streams you can conduct for brands are as follows:
- Show your viewers live how to use a tool or product provided by one of your sponsors.
- Sell products from sponsors directly on your live stream with live shopping.
- Live Q&As: conduct an interview with a member of the brand team and discuss a subject that appeals to your audience.
Three steps to take before approaching sponsors
- Make a list of your ideal brands; ideally, you should work with those that are aimed at your core market.
- Examine their past influencer marketing initiatives to see if they have featured influencers on their accounts or collaborated on a live stream.
- Make sure to include information about your TikTok account's statistics, followers, the average number of live viewers, and live engagement in your media kit.
During your live streams, you can always make mention of the brands you already use and adore. This is a fantastic way to grab their interest and establish the first connection.
A sponsored post typically costs $5 to $15 for nano-influencers (influencers with more than 1000 followers but fewer than 10,000). On the other hand, micro-influencers (10,000–50,000 followers) demand between $25 and $250.
Watch out for companies that regularly run influencer campaigns on TikTok. Follow TikTok ads and sponsored hashtags from companies you'd love to collaborate with.
Offer Your Own Clothing
Some of your favorite TikTok creators might be sporting shirts or hats bearing their catchphrases and logo. This is because one of the best ways to monetize on TikTok live is through branded merchandise.
E-commerce platforms also make it simpler to design, print and ship your goods.
How to Start Selling Your Personalized Clothing
- Choose the first 3–5 points that will most appeal to your audience.
- Design it yourself or work with a designer who specializes in branded merchandise.
- Select a print-on-demand company that will handle the printing and delivery of the goods.
- To check the product quality and shipping speed, order your first few items.
Go live and display your merchandise as soon as you have the items. You can conduct a live shopping format in which you describe each item and offer it to your audience.
Showing behind-the-scenes live streams while sporting your merchandise is an additional choice. During the stream, be sure to advertise the link to your online store.
Canadian artist Julia Roblin uses TikTok to promote her hand-drawn merchandise and stickers. To direct people to her shop, she uses LinkTree in her bio.
A TikTok video showcasing hand-drawn stickers and merchandise.
If this sounds like a good direction for you, read our detailed guide on how to begin making and selling your own merchandise.
Amplify affiliate product sales
If creating and marketing your own products sounds like a lot of work, consider endorsing others' goods instead. Every time a customer uses your affiliate link to make a purchase, you will receive a commission.
For instance, the affiliate program for Nike allows you to make up to an 11% commission on each affiliate sale. You will make $11 from the sale of a pair of $100 running shoes.
Although it starts out small, affiliate sales revenue can add up quickly, especially as your TikTok followers increase. The likelihood that someone will click on your link and make a purchase increases as more people do so.
Finding Affiliate Products: How to Get Started
- Look up "best affiliate marketing programs + [your industry]" on Google. "For instance, "Best affiliate programs in health and fitness."
- Register for the course. The majority of programs demand that you divulge your contact details, website, and social media handles.
- Delay receiving approval.
- You'll have access to your affiliate link once you've been approved.
You can advertise this link on your TikTok live once you have it.
In the comments or on your TikTok profile, you can post the link.
Your live streams will be more authentic and interesting if you choose affiliate products you have personal experience with.
The number of people who watch your live streams, the commission rate, and the kinds of products you're promoting are just a few of the variables that affect how much money you make from them.
Launch Your Own Live Streaming Service
Consider developing your own live streaming platform if you're serious about using it as a component of your video business strategy.
Everything is great on any social media platform up until the algorithm changes, at which point you're pretty much screwed. The views begin to fade. This indicates that earnings also begin to decline.
Using TikTok live to increase your live viewers and let them find your free content is a great strategy. Once they're interested, you can invite them to a space where you control the rules.
Uscreen can help with that. Uscreen enables you to:
- Without knowing how to code, you can create your own branded live streaming platform.
- As part of a monthly or yearly subscription, host live streams.
- Alternatively, impose a one-time charge for each live event.
According to our research, 2% of your social media followers will become paying customers. On TikTok, you can expect to convert about 120 people for every 6000 followers you have.
You could make $1800 a month if you charge a $15 monthly membership fee.
You will receive 100% of the revenue because you control the platform and set the prices.
Wrapping up
Online income opportunities abound, particularly on TikTok. However, Live Gifts are the only native way to directly monetize your TikTok live streams.
The good news is that while you wait to be eligible for Creator Next, there are other ways to make money on TikTok Live.
Obtaining sponsorship deals, selling your merchandise, and promoting affiliate goods are all options.
Owning your own live streaming platform with Uscreen is the way to go, though, if you're serious about your career as a content creator.